History of TV Ads
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Most of us fast-forward through the commercials in this world of Netflix and DVR. Back in the day, though, they were often the best part of an afternoon in front of the television. We sang along to the jingles, begged our parents for the newest toys, and numbly watched the infomercials at two in the morning. What were some of the earliest TV commercials? How were they developed?
In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded. Here p 1 represents the recall proportion for commercial A and p 2 represents the recall proportion for commercial B.
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In a test quality of two television commercials, each commercial was shown is a seperate rate test are six times over a one-week period. The following week a telephone survey was conducted to identify Two groups of Questions Courses. In a test of the quality of two television commercials, each commercial was shown in a separate test
Why Donít They Show Old Commercials on Television?